Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. Celebrity endorsements do not always go as planned - hurting a celebrity's reputation and the brand itself. His Airness Michael Jordan has been partnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. There’s a reason why companies usuallyÂ hire celebrities from a specific industry. It’s hard to explain why Camila Cabello as a spokesperson for GUESS is a match made in heaven, because it just is! Even though the product was geared towards one particular demographic and gender, it didn’t stop everyone from uniting behind the commercial and celebrating it. So here’s to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Dogg’s most famous song into a terrible music video. Michael Phelps Celebrity Endorsement of Under Armour The “greatest Olympian ever,” gold medal winner Michael Phelps does endorsements for companies such as Visa, Omega, Hilton, and Subway, but has been picked up again by sports gear brand Under Armour. Yes, they did, which is exactly why they made the deal in the first place. Throw in a few other cute commercials with fellow singer Jennifer Hudson and the ad is an instant success. Not only did the brand effectively educate the public on the future of automobiles, but the timely release of the ad drew in a lot of attention from the market. are worth billions themselves. 31 May 2017 3:30 PM . When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently was the #2 best-selling sneaker company in America. Celebrity Endorsement Examples are easy to come by – however, there are triumphs and failures along the way. In this unique Chevrolet ad, celebrities posed as substitute teachers to inspire aspiring production students through an exclusive Q&A session. Taylor Swift and a room full of kittens? 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). Not only is it a complete waste of resources, but it could also lead to bad rep for the company itself. For us to understand why celebrity marketing can be a bold move in business, let us discuss these ideas below. In order to have a better grasp on the topic, here are some examples of successful endorsements: Michael Jordan & Nike – a partnership resulted in the development of a new product line. Alex Trebek spends most of his days moderating trivia hijinks over at “Jeopardy,” but he also appears in some commercial breaks shilling for Colonial Penn life insurance. It has to create a lasting brand impression. In this lesson, you will learn the benefits and drawbacks of choosing celebrity endorsements … sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, “Dazed and Confused” and “The Wedding Planner,”, Brooke Shields starred an ad for Calvin Klein jeans. The most famous endorsements create an indelible connection between brands and their spokespeople. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. 13 examples: A year later, the campaign was ditched in favor of a celebrity endorsement… Although the brand is known for its long history of male centric commercials featuring celebrities like Paris Hilton and Heidi Klum, seeing AmericanÂ model and actress Kate Upton indulge herself inÂ a greasy yet seemingly delicious piece of burger is the answer toÂ every man’s prayer. That ownership percentage converted to major cash (estimates put it close to $100 million) when Coca-Cola purchased the company for $4.1 billion. Rihanna’s Celebrity Endorsement of Puma Jennifer Lopez live in conversation with Joe Biden on YouTube in October 2020. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and etc. The use of celebrity endorsements are a means of creating awareness of the brand advertised. Manning appeared in commercials for the chain, and even owned 31 Papa John’s franchises before selling them in February. A good example of this can be seen through Nike endorsements for professional athletes. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa John’s. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Some of the biggest brands in the industry capitalize on celebrities and their respective fan bases for many reasons. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on “Full House.”. And just like that, Carl’s Jr. made headlines for yet another successful celebrity marketing campaign. Like many other celebrities such as Oprah Winfrey and Kirstie Alley, Jessica Simpson has been under so much backlash following her struggles with weight loss. The best celebrity endorsers can even become synonymous with multiple brands. This investigations main purpose is to explore the influences that celebrity endorsements have on the consumers’ motivation to purchase, in particular focusing on sports celebrities. Celebrity Endorsements: The Good, The Bad And The Ugly. The bigger the celebrity following, the bigger the reach of whatever product they’re endorsing. Filling yourself with some extreme (or otherwise peculiar) cravings is every pregnant woman’s safe haven. Celebrity Endorsements Engaging a 'name' to promote your brand It's virtually impossible in today's world to surf the Internet, open a newspaper, magazine, or watch television without being confronted with a celebrity promoting something. The Boston-themed ad features four Boston-linked celebrities: Actors Chris Evans and John Krasinski, comedian Rachel Dratch and Boston Red Sox legend David Ortiz. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Did H&M know that their iconic collaboration with the Becks would leave women from across the globe swooning for the football legend even more? Celebrity Endorsement - essay example for free Newyorkessays - database with more than 65000 college essays for studying 】 When a company wants to sell you something these days, it needs to do more than just show you the product. Some stars who were also a part of the campaign discussed the power of social media to encourage positive change in the world, while others had the opportunity to talk to students about a variety of topics, includingÂ television production, zombie apocalypses, and US history. Whether you’re guilty of catching ‘Bieber Fever’ or not, it’s hard to ignore the power and influence the Canadian singer has on the music industry, pop culture, and his fans. Apart from the 1.5 million likes and shares within the first 24 hours, students actively engaged with the said program and began sharing live content on their personal accounts using Chevrolet’s hashtag. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. With a wide range of knitwear and slouchy-meets-tailored outerwear, the former footballer’s hand-selectedÂ clothing line is the perfect mix of classy meets urban. From John Legend for Elizabeth Warren to Cardi B for Bernie Sanders, here's who celebrities … While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizon’s “Can You Hear Me Now?” guy and Snapple’s “Snapple Lady” are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. The most lucrative celebrity endorsements pay the world’s biggest stars more money than they make from their movies, concerts, shows or on-field performances — … George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. Not only can the presence of a celebrity endorser bring value to viewers, but it also makes an ad appear more glamorous than it actually is. Companies have various methods of creating convincing advertising campaigns. When she was just 15 years old, Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, “What gets between me and my Calvins? Trebek has been a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Fox andÂ Christopher Lloyd of the 1985 filmÂ Back to the FutureÂ introduced the brand’s hydrogen fuel cell electric car, the Mirai. It has to create a lasting brand impression. Not only did it keep the Twitterverse buzzing, but the artist’s 2015 campaign with the brand also became one of the top trends on Facebook. Five celebrities were involved in the social media campaign, including Ian Somerholder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Get Stacker's best stories delivered right to your inbox. Surely the singer’s beloved cats, Meredith and Olivia, weren’t too thrilled to see their master surround herself with a different set of fur balls! These are the worst endorsements. As the fresh face of the brand’s 2017 campaign, Cabello’s beauty, confidence, and strength are the qualities that every Guess Girl should have. The most sincere celebrity endorsements happen when the celebrity actually uses the product. And as if that’s not enough, H&M even released a variety of ads featuring everyone’s favorite eye-candy footballer in his underwear, not to forget the jaw-droppingÂ ‘bum clench’ inducing commercial that we’ll forever treasure. But what makes Jessica Simpson’s partnership with Weight Watchers so lovable is how we see the candid country singer in her own element: Jessica just being Jessica. If the ladies can enjoy football star turned model David Beckham in his underwear, then we guess it’s only fair for the male majority to have their own share of raunchiness with Kate Upton’s steaming ad for Carl’s Jr. The former Fifth Harmony star and “Havana” singer madeÂ her debut as a solo artist with one of her first endorsements as an official #GuessGirl. His pictures sporting underwear for Calvin Klein created a global conversation that was appealing to both men and women alike. For example, according to National Enquirer’s survey of America’s 25 Most Hated Celebrities, celebrities like Miley Cyrus, Shia LaBeouf and Rosie O’Donnell etc. This was a campaign that helped launch the singer’s solo career, and the ad also gave the brand the attention it needed from the younger market. But in the case of Dodge and funny man Will Ferrell, the hilarious collaboration brought in good publicity for both Ferrell’s film and the brand itself. So if you’re thinking about starting your own endorsement deals, remember to keep these successful celebrity marketing examples in mind. As a result, the celebrity campaign exceeded expectations and went beyond the marketing objectives of the brand. This celebrityÂ marketing stunt was taken with a Samsung Galaxy Note 3 during the 2014 Oscars, where comedian and talk show host Ellen DeGeneres hosted the event. With over 3 million retweets in just two days, the snapshot made its mark in social media marketing history as one of the most impactful marketing moves of all time. While McConaughey began his career as a goofy hunk in films like “Dazed and Confused” and “The Wedding Planner,” his evolution into a sophisticated actor in “Dallas Buyers Club” and “True Detective” allowed him to endorse more sophisticated brands like Lincoln, which, in turn, got mocked by Saturday Night Live. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. Print Celebrity Endorsements in Advertising: Definition, Benefits & Examples Worksheet 1. Just look at the football icon and former Manchester United star David Beckham. Some of the examples we are about to see are little slices of TV that you’ve probably never forgotten. 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